Ugh… that dreaded writer’s block again.
Coming up with blog topics is not easy whether hotel blog or any other niches.
However, you don’t want to make an excuse as blogging is proven to be effective as a business marketing tool.
According to HubSpot, B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month. (HubSpot, 2015)
Blogging is much more cost-efficient compared to traditional advertising that tends to require bigger budget. And if you are a small brand, there is no reason you don’t want to tap into that.
If you are struggling with hotel blog topics, don’t worry. You are not alone.
Hopefully some of these hotel blog ideas I am going to show you here will spark your creativity and get more ideas flowing.
So, let’s just get right to it.
10 Hotel Blog Ideas to Attract More Travelers to Your Hotel
1. Things to Do: Focus on a More Specific Topic, Not General Things-To-Do
Unless you’ve been living under a rock the past few decades or so, you know you can search almost anything on the internet.
And finding things to do in a city or country you’ve never visited has never been easier.
Despite that, some people are not patient or don’t have time to do research, so they rather want someone else to do the research for you.
One of the most common questions we see on the internet all too well when people are visiting a city they’ve never been to is along the lines of:
- Where should I go when I am in (name of the city)?
- What are the must-do activities for tourists in (name of the city, country)?
Well, anybody can visit Tripadvisor and spend a few minutes researching there and find things to do. So, you don’t want to just give them the same old generic advice they can find anywhere.
You want to go one step further and pick specific themes for savvy travelers looking for unique experience.
You could curate the topics according to the types of activity that you think your hotel guests would be interested. If there are off the beaten path spots you recommend, blog is a great place to let people know about it.
You know what type of guests is staying at your hotel and you know your neighborhood. Why not share the local knowledge and get them excited?
2. Survival Language Lessons
Perhaps some of your hotel guests come from different countries.
And probably some people are not that fluent in your country’s language.
Then casual language lessons on the blog are a fun read and yet it is a good way to introduce your culture to travelers.
You know what’s so difficult about learning a foreign language?
Colloquial expressions are very difficult to learn if you are a non-native speaker of that language who is just visiting your country for a short visit.
So, teach useful expressions and make it fun.
3. Seasonal Events
There are seasonal events in any country. If there is any event taking place near your hotel, this is good information for hotel guests, and posting pictures of events in the past would help. A picture is worth a thousand words, right?
So, you want to blog about it in advance and you might even have a chance to have your blog ranked in Google search engine results.
Not only that, perhaps that event takes place every year, does it not?
You can use that blog post every year although you need to update the dates and details of the event.
4. Sporting Events
There are sporting events that take place annually at the same venues. Think about Grand Slam tennis tournaments: Australian Open, Wimbledon, French Open and US Open.
Or Summer and Winter Olympics, which takes every few years.
Football in Europe, rugby in UK, Australia and New Zealand, etc.
Well, it doesn’t have to be famous events. It could be a youth tournament, high school or college games in your community where young athletes would come in from other cities or countries.
Talking about these events or related topics in a blog or social media post is a great way to be on the radar of people who are interested in sports and are possibly visiting your city.
When you talk about young athletes, some of these kids might turn into future stars. How do their parents raise these kids? What is their training like? Something like that could easily be a great topic for a blog post.
5. Write about Themed Tours
When I went to India, there were a few theme specific tours (photography, cooking, walking tour, etc.) you can book online. A tour guide will come to your hotel to pick you up and drive you to the locations.
In Buenos Aires, Argentina, I stayed at a boutique hotel and the receptionist recommended a Tango show, which I went to and wasn’t bad at all although it was a bit touristy.
It included a nice dinner before the show and the price was reasonable.
You know those leaflets you can pick up at a hotel desk? It’s not a bad idea to let people know on the blog in advance about these tours.
You can post photos of the past guests on social media (with their permission), too. Information like this could influence blog visitors to stay at your hotel.
6. Interview or Write about Local Artists, Chefs, Influential Figures
Spotlight local artists, musicians, chefs or any other businesses in your community that visitors might find interesting.
Or you could simply find someone who is doing interesting things or places worth visiting.
Not only are you helping hotel guests, but also you are helping local businesses thrive.
7. Local Restaurant Guide, Nightlife
Your hotel may have a restaurant, but I bet many travel enthusiasts are also foodies who have insatiable appetite for exploring different cuisines.
Guests would love it if you could tell them about your favorite hole-in-the-wall bar or the best sushi restaurant in town.
8. Talk about Weather
Today internet can tell you about the weather forecast of any country around the world. But isn’t it so much better if someone who really lives there could tell you how it actually feels like to be there?
Maybe it’s really humid and you need mosquito repellent, you never know.
Also, don’t forget that travelers need to bring different types of clothes depending on weather. They don’t want to bring something they never wear. I bet most people want to keep the suitcase as light as possible.
As I talked about on a different blog post, more and more people are using the voice search function on the mobile phones to find shops and businesses they are looking for.
If you want your website to be found in search engine results, you need to make your copy conversational.
Because the way people speak to the phone is a little different from how internet users would type with the keyboard.
Their search queries tend to be more conversational, so you would also need to write your copy accordingly.
10. List of Free Things You Can Do around Town
Free event, free walking tour, free lessons, free admission…
Who doesn’t like Free things? A lot of people want to have a good time without spending money if they don’t have to.
List free events, concerts, museum or any other activities on the blog. List them all in one place and they don’t have to go visit all different sites and spend an hour researching. Now you’re really helping people!
Do you have any other interesting hotel blog ideas?
The point of having a blog is marketing your hotel, but also you shouldn’t forget about helping and entertaining people with informative content.
It may not directly lead to more bookings immediately, but in the long run it will have a positive impact on your brand and boosting bookings.