What are the benefits of using images on your website or blog?
Readability is definitely one of the reasons.
Images can break up a monotonous, text-only page into a few different sections and a reader can easily digest your article.
And most web content uses a thumbnail to show you what the page is about. But sometimes an image can tell you about it much more quickly than reading a headline.
And when an image is used tastefully on the page to support the point the writer is trying to make, it’s entertaining and really works well.
So, using images, when they serve the purpose, is definitely a good idea.
But actually, there are bigger reasons why you should use images on your website and blog.
Benefits of Using Images on Your Website and Blog
Why Are Images Important?
1. Images Can Rank, Too
Enough said. Images can rank in Google search engines.
Ok, if images on your blog post are merely there just to supprt your point of an article. Maybe they are not that significant and might not rank.
Also, if it’s a popular topic a lot of people are writing about, it further reduces the chance to rank.
But, for example, I have written a hotel review where I used a few pictures I actually took at that hotel. I made sure I optimized all the images and used the name of that hotel as a keyword.
When I Image search in Google with the name of that hotel, it comes up at very top.
Let’s say you sell products on your site. If they are niche products and there is not much competition on the market, you should use the specific name of a product or model as a keyword.
So, depending on the type of blog post, you cannot ignore this and it can become a good source of traffic.
Either way you should learn how to optimize images for your website and why not squeeze out every little bit of traffic?
2. It Stands Out on Social Media
We all know images play a big role on social media. Not everyone searches images on Google depending on the topic. But on social media people see it even if they are not looking for it.
Sometime you get tempted to click when you find a funny image or topic of your interest, don’t you?
That helps you get more eyeballs on your post and hopefully on your content.
Thankfully, there are many different types of images you can use like I listed in the next section. They don’t always have to be photos.
3. Different Types of Image Available for Different Purposes
Probably you think of a photo when you hear the word image.
But you don’t want to just stop there.. There are different kinds of images and you can mix them up according to your purpose.
Different Types of Images You Can Use Use in Your Content
- photo with text overlay (blog post title)
- photo with text overlay (Quote, Motivational quote)
- Illustration with text overlay
As you can see, they are all very different and can be used for different purposes. So, just posting the same types of image over and over can get stale for your followers on social media.
GIF and image with meme are good for injecting quick laugh.
Infographics can be used to convey important information with aesthetically pleasing graphics. Best of all, a great Infographic helps you earn backlinks and who doesn’t want that?
Canva offers endless amount of pre-made templates, illustrations, icons, infographic templates and social media templates. If you are not looking for anything fancy, this is a powerful tool that can help your visual needs.
4. More Likely to Be Shared
Not only can Social Media posts and tweets with images stand out more than the ones without, but also they are more likely going to be shared, obviously assuming that the content offers value.
Even better, if you have multiple images on the page, readers can choose which image they want to share when you are using an automation tool like Buffer..
Like shown below, on Buffer you can choose which image you want to post with.
People are always looking for content to share and they can repost or retweet using a different image every time.
Ok, probably you don’t have 10 different images on the page unless you are a shop selling many products, but it’s like you have a few different book covers to choose from.
If someone shares content with the same image every time, it kind of gets repetitive. Even if content is the same, showing it with a different image makes it look like you have something different.
5. Visual Branding
Other than images you are going to use inside the blog post, logos, opt-in forms or CTA (call to action) graphics also count as images.
Sometimes a image does a better job of explaining something. Using a character illustration is also a good way to enhance your brand image.
Using certain types of color, image or illustration every time, people will easily identify you with that and it becomes your signature.
Be More Original and Stand Out!
With stock photos and all kinds of online graphic tools available to us nowadays, creating images for blog and social media posts has never been easier.
On the flip side, since a lot of people have access to the same images and tools, you see those same ones used over and over again.
Have you ever run into someone on the street wearing the same shirt you bought at a discount store in your town?
To me, seeing someone using the same stock photo you are using feels a little bit like that. Despite that, you cannot overlook the benefits of using images on your website or blog.
So, you want to try your best not to use generic, stocky images right out of box. At least you want to edit and give it a little different, original look.
Even if you are going to use generic images, it’s much better if you edit it and make it more interesting.