So, you sit in front of a computer and have been doing some research all morning. You already had two cups of coffee and your eyes are wide open.
Yet, all you do is stare at a blank screen and it seems no words that spark your writing come to mind.
Just like great athletes at the top of the game go through slump from time to time, even professional writers are often struck by writer’s block.
So, even if you are not a seasoned writer and feeling stuck, don’t get discouraged. You are not alone.
It happens to everybody. It’s normal and you just cannot avoid it.
What makes these top athletes different from young rookies or ones who don’t make it to the top?
Elite athletes, even when they dig some hole, know how to climb out of it better than mediocre ones.
So, as a writer, you also want to learn how to come out of it as quickly as possible, get back on track in no time and stay productive.
A lot of bloggers suggest that you read other people’s blogs. That’s a good one.
But if you are looking for other ways, add Google Alphabet Soup Technique to your list.
Using this trick, you can uncover some interesting topics and keywords that get your creative juice flowing.
All you need to do is head on over to Google and just spend some time typing some keywords you are interested in.
What Is Google Alphabet Soup Technique?
I would assume you already use a little bit of Alphabet Soup Technique without knowing if you regularly use Google.
As you probably already know, when you type a search term in Google search box, it will give you suggestions for related searches automatically as you are typing, and you also see them at the bottom of the page.
But if you are a serious blogger, you want to take it a step further. Using Google Alphabet Soup Technique, you can find many search queries people out there are using.
For example, type letter “a” after the main keyword or phrase you’ve just typed and you will see a few suggestions.
Now you can do that with b and see what I mean.
You do that with c, d, e and if you are not sick of it, you can keep going all day until z! Or just type some word of your interest.
Another option is, type something before your root keyword/phrase.
Enough of it already?
Take a break and get another cup of Joe. Ready for Round 2?
Now I searched “tablet” and typed d before “tablet.” Then I noticed the result was different with or without space before the word “tablet.
So, it gives you even more choices and obviously you can play around with different combinations. You could even add more than one keyword to your original keyword and it will turn into a long-tail keyword.
You could add a word both before and after your seed keyword. Obviously, not every result is useful, but it just gives you so many choices.
Give Them What They Want, Not What You Want
So, the key to all this is that you want to find the keyword where people are having problems, looking for information or asking questions.
Some of these keywords reveal just that. People are asking how to do something, where they can buy something or how long it takes to achieve something.
Or it could be just a hot topic people like discussing.
So, you, hopefully as an expert in your niche, will be able to satisfy their needs with your blog
For example, the past couple of years I’ve traveled to Brazil a few times and also been learning Brazilian Portuguese.
One day I searched on Google something like, “learn Portuguese” and I also typed some other words, then I saw something like this.
So, just from “learn Portuguese after Spanish” you can tell it’s about how easy or difficult (mostly easy?) it is to learn Portuguese after learning Spanish as they are similar languages. And you can write a very detailed post about it if you are familiar with both of these languages.
If you scroll down a little bit, you will notice Google is very kind and also has other suggestions for you, which will open up a whole other set of possibilities as far as topic ideas go.
Is Your Content Unique?
After you have chosen keywords that you are going to write with, what you do is simply search that term in Google and you want to read other bloggers’ work.
Chances are, many of these sites are talking about similar things with a given topic.
Do you want to be just another site that repeats more or less the same information as others? No.
Even if you talk about the same information, you want to make it interesting using:
Your personal story
Your own voice
Eric Siu, CEO of Single Grain, Founder at Growth Everywhere, shares a great tip to find blog post ideas on Skillshare class.
Write for Your Audience or SEO?
There are a variety of ways to get traffic to your site and search engines are one of the most important source for that, if not the most important.
And to rank well in Google’s SERP (search engines result page), which keywords you choose is extremely important.
But you don’t always have to write for bots (SEO) and writing for your audience is important.
Keywords are important for bloggers and there are times you need to choose them carefully, but you also need to write just for your audience.
Depending on keywords you picked, the level of competition can vary. If it’s low, you might rank well without ever trying hard.
If you want to rank in the first page of Google, you want to choose your keyword carefully, but that’s a topic worth for another post
If you are a freelancer who just wants to show your work to clients, promote it on social media or send it out via emails, you just want to write for your audience and ranking well may not be a top priority.
But it’s still good to know how to find good keywords and uncover a lot of golden nuggets.