What are the benefits of using images on your website or blog? Readability is definitely one of the reasons. Images can break up a monotonous, text-only page into a few different sections and a reader can easily digest your article. And most web content uses a thumbnail to show you what the page is about. But sometimes an image can tell you about it much more quickly … [Read more...]
How To Optimize Images for Your WordPress Website to Get More Traffic
Bloggers tend to focus on writing and pay less attention to images. Yes, if your article is mainly text-based and images are only complimentary, probably it won’t matter anyway because people won’t search for them. But in a niche where an image speaks volume - fashion, travel and food come to mind - you can’t forget about optimizing images. It is an important part of … [Read more...]
14 Popular Blogging Topics For Small Business Owners
Blogging can be tough. If you already have a blog, you know it. If you don’t, you are missing out a lot, so you definitely should start one. As I explained on another post, the fact is in the book. Blogging helps grow your business and is a difference maker. According to BlogHer, 81% of U.S. online consumers trust information and advice from blogs and 61% of U.S. … [Read more...]
Social Media Marketing Automation: Pros and Cons
Social Media Marketing Automation: What are the Pros and Cons? Following someone on Twitter is sort of like handing out a flyer in the hope that some of them will turn into customers or at least it's going to be someone who has something interesting to say. Some of them might even follow you thinking, “I think we have something common. Perhaps we can build this beautiful … [Read more...]
Twitter Marketing for a Small Business | Do’s and Don’ts
Is Twitter a waste of time as an effective business marketing tool? It’s easy to feel that way because let’s admit it, it’s hard to get a genuine engagement on Twitter unless you are already a big name. Many users follow you just because they want you to follow them. They like your tweet only because they want to get your attention hoping you will follow them. But … [Read more...]